Guest Types: The Seven Guest Types of Co-Living
Co-living home market guest types
Seven distinct guest types define the co-living market in the United States today. They differ in income profile, lifestyle, motivation, risk tolerance, and what constitutes a great experience for them. A strategy that works brilliantly for travel nurses will fail with sober living residents. A marketing channel that fills beds for young professionals will produce zero results for workforce tenants. The differences are not cosmetic — they are structural, and they demand different operational approaches. This paper covers each of the seven guest types in depth: who they are, why co-living works for them, what they need, how to market to them, and where to find them.
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